No Waiting! Aisle One.


Black Friday. Today millions of shoppers hit the stores, hoping to snag a one-of-a-kind deal for Christmas. Some have stood in lines formed overnight anticipating the 4 a.m. store openings.

Yet, you can’t rouse that kind of motivation to get up early. Perhaps for a 10-point buck or a walleye, but not for crowded shopping mall. Nope. Instead, you’ll happily remain at home while the rest of the world tramples through mazes of over-promoted product only to return with the hollow satisfaction of saving money on something they may not have otherwise purchased.

Your satisfaction is so much sweeter. There are no lines in the living room, and there’s a whole roster of games and movie marathons to take in. Welcome to Slack Friday. Where there’s plenty of turkey sandwiches, pumpkin pie and the TV remote is king. It’s time to plug in and tune out. Way out.

Then you hear it. “No waiting! Aisle one.” You look around. Must have just been a commercial. What a relief, you think to yourself, to not be out among the maddening crowd. Back to the football action.

There. Again. Once more. “No waiting! Aisle one.”

You realize now that it’s not merely a voice you hear. It’s a prompting. And it’s coming from that leather bound best-seller sitting on your bookshelf. Suddenly you become aware of other voices, too. Familiar voices—those of your children. Yet, strangely, they are now somehow more than your children. They are hungry souls. That’s when it hits you. You are hungry too.

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